Lessons from a scooter guy

We just rented a scooter in Bangkok - a highly competitive market as you can imagine.

The company had a ton of great Google Reviews (social proof - check!) and the Facebook page was active daily, sharing photos of happy customers with their bikes (more social proof - double check).

But what I really wanted to share was this copy, which answers the most common pain points for customers at a glance. His messaging is on point for his target market. Marketing 101.

Instead of getting too fancy with your messaging - what does your customer actually want to know?

p.s. if you’re ever in Bangkok and need to rent a scooter, I can send you his details!